What are The Ways to Do SEO Competition Analysis to Improve Website Ranking?

Competitive analysis is the premier step that helps to create a powerful and secure SEO campaign. If you want to stay top in the competition, you always need to watch all the activities of your competitors. Various types of activities like track and monitor keyword rankings of your competitor, campaign creation, content and social media promotion, brand awareness, and other digital marketing strategies will help your expert team member to cooperate better on the campaign and communication.

SEO competitive the analysis helps you to understand your competitor’s activity and it shows what are the ways by which you can get better of those strategies to stay on top in the search engine rankings and helps to boost the growth of your brand. There are many SEO companies in the market but if you looking for a digital marketing company in delhi then you have to select the best one that will provide result-oriented services. Some reasons are given below to mention what are the importance of competitor analysis

• It helps to find link opportunities
• There are strategic advantages
• It helps to understand the exact place where they are performing well

How to explore your competitors:

Identify target keywords

First of all, you need to identify the keywords which are targeted by the competitor. There is an accurate way to find target keywords of the competitor’s site is to use the Ahref tool.

Some steps are given below to find out competitor’s keywords.

• You need to place the link into the search bar of Ahref tool
• Then click on organic keywords link which is in the organic research section
• You can see what are those keywords that are ranking for competitor site

Examine website design

You can see that If your competitor site has a really beautiful UI/UX design, then you can invest your money into your website to make it more attractive than other’s website. Apart from that nowadays many organizations have sites but that is not mobile-friendly. Even their designs on the website are still not modern. In spite of that this type of website is still performing very well on the search engines result page and it will be the best opportunity for you to stay and win the race with better improvement. With the help of an experienced web design company, it will be possible for any business to get the proper website design. 

 Content analysis

It is the fact and is understood by everyone that content is the king in SEO as relevant pages with quality content get top rank in search engine results page. It will be good if you do some research work on some content marketing strategy of your competitor as it helps to examine many different elements that are game-changing of content strategy.

However, It is always better to be focused on creating appropriate and research-based content compared to the one that is ranking top for our keywords that are targeted on the search engine result page.

What is the length of the content of each web page and what are the ways that can be displayed? Is it readable or just a lot of keyword stuffing with unnecessary words? SEO content with long character limits generally tends to perform well in search engines. For that, you must use the “keyword density tool” as it helps to find out the word length of the competitor’s web pages.

Keyword placement

You need to review the meta tags as to see are they properly using keywords in the title, description, header tag section and also in the image Alt tags? Do you always need to check how many times the keywords are used in the body of the content? It is better to find out what kind of article or blog is used by the competitor and where it published.

Backlink creation

You always need to check how many backlinks and referring domains are there that are pointing to every page of the competition’s website and need to find out what is the ratio of that domain to the backlinks?

It is better to have numerous quality domains that are pointing to your website. You always need to look at the average authority of your backlinks compared to your competition. Quantity and quality of backlinks both are essential. It will be good if you build different kinds of quality links for your website. If you have the same type of links your site will not be able to get any improvement as it doesn’t consider as natural. See how does the variety of your backlinks compares to your competition. You always need to look for the anchor text to get an effective SEO result. For that, you need to find out what are the anchor text used by your competitor.

Analyze social media profile

When it comes to competitor’s social media profile you always need to check the number of followers of competitors account and have a look at the top social networks and find out the number of followers your competitors have. Other factors are you must post frequency and see how often is posed by your competitor. You need to check the type of content is posted by your competitor. Any company needs to engage their audience by posting frequently.

Analyze Google My Business Page

It is the best option to compare Google My Business Page as it helps to get traffic for local businesses. In this process, there are a lot of words that come in our mind within a second that: Whether their page updated all the time or not? Did they get engagement by their post? Are there any pictures or videos and the numbers of reviews? Is anyone following their pages? You need to record your findings for each competitor and compare them to your site in each category. The time you will know everything about your competition you will be able to take part in them and will perform better.