What are The SEO Benefits for Responsive Web Design?

In today’s competitive world, website designing is not only a luxury term but it also is a necessity for any business. Mobile has become an important component for web browsing and digital platform, many search quarries are coming from different mobile devices such as smartphones, tablets, etc but many brands are not being able to deliver a user-friendly mobile experience. Even, many people said that despite having a bad experience with mobile many people tend to do their required search with mobile devices. It is necessary to get proper web designing ideas with the help of an expert web design company.

Responsive web design is what that has become the quality of the website and it's all about designing and coding the site in such a way that it provides a great user experience along with easy navigation in all devices. According to search engines' current move to a mobile-first index, responsive design is necessary for SEO. As per a recent study conducted by major search engine GOOGLE:

• A site can be abandoned by 61% of users if it is not properly mobile optimized
• It is said by 50% of users that if a brand is liked by someone then they will use it less frequently
• 36% of users feel that they have wasted their time if a website isn’t properly optimized and not mobile-friendly
• 48% of users said that if a website doesn’t work well on their smartphones, then it is understood by the customers that the particular brand didn’t care about its reputation.

Mobile-first site

Mobile-first responsive web design now a day has become a priority for search engine optimization Google has updated and implemented the usability of mobile-friendliness and a move to a mobile-first index. If there is some problem with the website like slow loading speed or structure issues like content, images while seeing the website on the mobile phone that means the website is not properly optimized for mobile devices and this might outrank the website from search engines.

Eliminate duplicate content

Any distinct URL is considered a different or unique page. Sometimes two versions of a website make a content-related issue. As it is not understood by that the two versions are the same so they considered that web site's content as duplicate.

Bounce rate

Visitor statistics along with the behavior of the users on your pages matter. Major search engine like Google’s ultimate goal is to make sure that websites are providing the best possible user experience for every search query. Many indicators lead to a poor experience that includes: High bounce rates, less traffic, less impression, low number of clicks. If the website is made of poor quality and is not mobile-friendly then a user will not stay on the website. One of the major factors that affect the bounce rate is relevant information with proper pages of a website. That determines how long a visitor is going to stay on a particular webpage. This is one of the major metrics that every search engine pays attention to. Search engines match up this metric to how relevant or irrelevant the content of a website is for visitors. A website that is properly optimized and mobile-friendly will be engaging and will provide information that is readable and helps to increase interaction.

Loading speed

According to the studies, if some website is taking more to load then there is a possibility of losing visitors to that particular website. When it comes to loading speed more than three seconds is not good for any website. It is necessary to optimize the page loading speeds for getting a positive and better experience for the website. As per the search engines algorithm, it is a ranking factor. It should be known to all that there is a different site loading speed of a website that one can see on desktop and other on mobile.

User Experience 

When it comes to the visitors and their expectations about the webpage there must be a priority for the latest design and UI structure. User experience is related to the navigation structure of a website, mobile-friendliness, and ease of access. Major search engine like Google takes it by looking into a few important metrics like the amount of time spent on a webpage. User experience and user interface both are major factors.